reasonably talented communicator with specialized knowledge of
the value to others is more likely to see big profits from his
efforts if he chooses instead the medium of video. Today, almost
everyone who has indoor plumbing has a DVD player. The six months to a year needed to write a book can be condensed to six weeks of planning, writing,
taping, and editing a self-made video.
I've "published" twenty-eight videos and the monthly income from
them has been between $8,000 and $20,000 for more than four
years now. Most are still selling (four are new and just going
on the market), none have lost money, and I have never had any
inventory except for a supply of blank tapes. The unsold copies
of my two failed books, in contrast, represented some $40,000 in
unrecoverable up-front costs. From now on, I'm going to let
someone else publish and market my books, and I'm sticking to
the self-published video business, where the real profit is.