How do pay per click banner ads function? The way these type of ads operate is you pay the company Google the abmount you want to spend to have them list ads for your site at the top right hand side of organic listings that are shown online. When an online visitor clicks on yr ad, you pay an amount for that click to Google, from your alotted budget, that you set.
Is paid search the same as PPC Search Engine Advertising? PPC Search Engine Advertising and Paid Search are basically the same thing. Paid search ads are displayed in the search engines and PPC Search Engine Advertising is the process of advertising where advertisers accumulate costs when a visiting user clicks on their particular advertisement or ad.