The first rule of thumb is teach what you know or what a friend
of yours knows. My most recent tape, Exercise Rider, the Good,
the Bad, and the Ugly, has returned more than $20,000 in three
months - and I don't know how to ride a horse. In fact, a friend
who likes to visit racetracks took the original footage on a
Hi-8 Cannon camcorder.
viral Youtube Videos of 2014
I sent videos of fifty racetrack exercise riders to several
friends who are experts in the field. They critiqued each rider,
talking into a cassette recorder as they watched the footage. I
listened to the critiques and built my voice-over from them. The
$69.95 ninety-minute tape is getting raves from buyers, all of
whom are guaranteed satisfaction. If they don't love the tape,
they can send it back within thirty days. Not one has been
returned as of this writing.
Viral Youtube Videos
If you deliver valuable information, in quantity, in a
reasonably decent production, your production will stick. If you
go for effect, but deliver drivel, or plain erroneous or
incomplete information, the customers will be enraged. They'd
much rather buy and keep an amateur production which fills
informational needs than one that's pretty, but shallow.