PPC- an advertising business where the publisher of a website receives partial payments for ads displayed on their website, by other companies or advertising businesses. Adwords- this is an ad service by Google that charges people who want to advertise their business a fee if their ad is clicked on by a potential customer. The advertiser is paying for exposure of their company or business, through the company Google's search engine. Yodle- refers to a local internet marketing and advertising company.
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