What do the words best bid management platform mean?

This is the type of platform called BID Management. ... Bid management tools, also called bid optimisation, help people and companies you to automate their CPC (cost-per-click) bids for various campaigns. Presently, the term “bid management” is also used to help organize bids in the display ad market, with the development  of real-time or actual bidding.What do the words bid management platform mean?

Bid Management Video
https://www.youtube.com/watch?v=4QnS-sLo0tE